消费者对在线食品配送的决策

Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019) Pub Date : 1900-01-01 DOI:10.2991/aebmr.k.200520.069

Iisnawati, Aslamia Rosa, Dessy Yunita

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引用次数: 4

摘要

这项研究是由于消费者可以通过公司自己提供的在线外卖服务或GoJek和Grab等在线交通工具提供的替代选择而进行的。本研究旨在确定消费者使用网上送餐的行为，以设计有效的营销策略。该研究通过向使用GoJek、Grab、麦当劳、肯德基和必胜客等外卖服务在线应用程序的200名受访者分发问卷进行了调查。本研究采用SPSS交叉表法。本研究结果描述了消费者基于性别和年龄对网络外卖选择、支付方式和交易方式的偏好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Consumer Decision on Online Food Delivery

The research conducted due to the existence of consumer ‘s alternative choices to deliver food both through online delivery services provided by the company it self or provided by online transportation such us GoJek and Grab. This research aims to determine consumer behavior on using online food delivery in order to design effective marketing strategy. The research conducted by distributing questionnaires to 200 respondents who use online applications of food delivery service from GoJek, Grab, McDonald, KFC and Pizza Hut. This research used cross tabulation using SPSS. This research result describes the consumer preference on their choice of online food delivery, terms of payment and transaction based on their gender and age.

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来源期刊

Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)

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