Analysis of Internal and External Factors In Small Industrial Products of Typical Food In Bukittinggi City

As one tourist destination in the province of West Sumatra, the city of Bukittinggi constantly develop themselves in areas that support tourism among others, typical food. Today the business of typical food products from Bukittinggi experiencing various problems that come from both internal and external. This research has the aim of analyzing the internal and external factors of small industrial food of typical products from Bukittinggi. Samples are as much as 60 entrepreneurs food industry of typical products in Bukittinggi. Random sampling. Data were analyzed by using the average and percentage. Results of studies have found internal factors, among others; Low investment, has intellectual property rights but has not been used to protect products, education level employers are relatively high, possessing secret recipe is limited, while the external factor is the emergence of new industries that produce the same commodity, their substitutes, input suppliers and consumers have bargaining power is high.