Message patterns of online gender-based humor, discriminatory practices, biases, stereotyping, and disempowering tools through discourse analysis

This study explored the message patterns of gender-based humor in social media in different layers of discriminatory practices against certain genders, language biases against women and LGBT including elements of stereotyping and disempowering tools against the personal images of subordinate genders. This research used discourse analysis based on the mapped-out online posts and comments of the fourteen (14) profiles of individuals and extracted their important testimonies based on the collected online gender-based humor to elicit the message patterns. Gender-based humor online enhanced the language use in creating messages that express biases towards women and the LGBT. Humor has both implicit and explicit messages that stereotype women and LGBT as weak and slow. These senses of humor also disempower the women and LGBT’s personal images as groups who are easily dominated or are cowards. As asserted, gender-based humor posed a threat to community as it highlights hierarchy-enhancing social roles. Gender-based humor in social media appeared as a mainstreamed form of social differentiation.