The Effect of the Use of Learning Media in the Entrepreneurship Subject on the Student’s Activeness and Entrepreneurial Interest (A Study of Grade XII Student’s of the Marketing Department of SMK Muhammadiyah 1 Yogyakarta

This study is purposed to understand the effect of the use of learning media in entrepreneurship subject, 1) on student’s activeness, and 2) on student entrepreneurial interest of Grade XII of the Marketing Department of SMK Muhammadiyah 2 Bantul in the academic year of 2015/2016. This study is a causal associative study using a quantitative approach. The sample of the study is Grade XII students of the Marketing Department of SMK Muhammadiyah 2 Bantul, with a total of 47 students. Study data is collected using documentation. Data analysis is using multiple regression statistical analysis. The results showed that 1) there is a significant positive effect of the use of learning media on student activeness and entrepreneurial interest; 2) there is a significant positive effect of the use of learning media on student activeness; and 3) there is a significant positive effect of the use of learning media on student entrepreneurial interest. Keywords— learning media, student’s activeness, student entrepreneurial interest