法尔萨省消费者鸡蛋消费行为调查

S. Alkan, Özlem Berber
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引用次数: 0

摘要

在本研究中,旨在确定法尔萨消费者的鸡蛋消费行为。为此目的,使用了从2021年居住在布尔萨省的公民中通过简单随机抽样确定的460人面对面调查获得的数据。据调查,30%的家庭每周吃10-15个鸡蛋,27%的家庭每周吃20个以上,25.7%的家庭每周吃15-20个鸡蛋,17%的家庭每周吃5-10个鸡蛋。在研究中,47%的消费者更喜欢中号鸡蛋,47%的消费者更喜欢大号鸡蛋。同时,55%的消费者表示包装风格会影响他们的购买偏好,而45%的消费者表示不会。在调查中,31.3%的消费者表示他们更喜欢棕色壳的鸡蛋,22.6%的消费者更喜欢白色壳的鸡蛋。另一方面,46.1%的消费者认为蛋壳颜色对购买偏好没有影响。此外,69.6%的消费者表示蛋黄的颜色对他们的偏好是有效的,其中72.4%的消费者表示他们更喜欢深蛋黄的鸡蛋。虽然57%的消费者表示covid-19病例没有影响鸡蛋消费,但26.1%的消费者表示鸡蛋消费增加了。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determination of Egg Consumption Behaviors of Consumers in Bursa Province
In this study, it is aimed to determine the egg consumption behaviors of consumers in Bursa. For this purpose, data obtained from face-to-face surveys with 460 people determined by simple random sampling from citizens residing in Bursa province in 2021 were used. It was revealed that 30% of families consume 10-15 eggs, 27% consume 20 or more eggs, 25.7% consume 15-20 eggs, and 17% consume 5-10 eggs per week. In the research, 47% of consumers preferred medium and 47% large eggs. At the same time, 55% of the consumers stated that the packaging style affects their purchasing preferences, whereas 45% stated that it did not. In the research, 31.3% of the consumers stated that they preferred brown-shelled eggs and 22.6% of them preferred white-shelled eggs. On the other hand, it was determined that the color of the eggshell was not effective in the purchasing preference of 46.1% of the consumers. Also, 69.6% of consumers stated that the color of egg yolk was effective in their preferences and 72.4% of them stated that they preferred dark yolk eggs. While 57% of consumers stated that covid-19 cases did not affect egg consumption, 26.1% stated that egg consumption increased.
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