使用Servqual方法分析MI Satria在线服务质量

Nur Fitri Amalia, Eva Zuraidah
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摘要

本研究提出的问题是,在MI SATRIA DKI雅加达使用在线新生入学信息系统是否对用户满意度有影响。由于注册系统流程复杂,并且想要注册的学生缺乏IT领域的知识,因此未来的学生对PPDB在线仍然知之甚少。由于担心注册困难而产生的问题旨在了解和分析服务质量对用户满意度的影响,包括可靠性,响应性,保证性,移情性和有形变量。从计算结果中,根据排名得到GAP值,即响应性,排名1,GAP值为-1.95,可靠性排名2,GAP值为-1.92,保证排名3,GAP值为-1.86,共情排名4,GAP值为-1,83,有形排名5,GAP值为-1.51。该方法是通过分析期望服务变量与感知服务变量之间的差距。重要性绩效分析和服务质量的五个维度包括有形、可靠性、响应性、保证性和移情性。在象限1的实施问题中,服务质量仍然很低,必须改进。从IPA图来看,用户满意度的影响,象限2的属性最多,即网站服务质量已经实现,必须保持,但从用户满意度来看,从服务质量的五个维度来看,用户满意度与实际收到的服务之间存在小于1的差距,可以说用户满意度仍然不是最优的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analisa Kualitas Layanan Web Pendaftaran Online Pada MI Satria Menggunakan Metode Servqual
The problem raised in this study is whether the use of online new student admission information systems at MI SATRIA DKI Jakarta has an effect on user satisfaction. PPDB Online is still poorly understood by prospective students because of the complicated registration system process and the lack of knowledge in the IT field for prospective students who want to register. The problems that arise because of concerns about the difficulty of registering are aimed at knowing and analyzing the effect of service quality consisting of reliability, responsiveness, assurance, empathy, and tangible variables on user satisfaction. From the calculation results, the GAP value is obtained based on the ranking, namely, responsiveness, ranking 1, GAP value -1.95, reliability ranking 2 with GAP value -1.92, assurance ranking 3 with GAP value -1.86, ranking 4 empathy with GAP value -1, 83, ranked 5 tangible with a GAP value of -1.51. The method is by analyzing the gap between the expected service variable and the perceived service. Importance Performance Analysis and 5 dimensions of service quality consist of tangibles, reliability, responsiveness, assurance, and empathy. And in the implementation problem in quadrant 1 the quality of service is still said to be low and must be improved. The effect of user satisfaction when viewed from the IPA diagram, there are the most attributes in quadrant 2, namely the quality of website services that have been fulfilled and must be maintained, but when viewed from user satisfaction from the five dimensions of service quality there is a gap between expectations and the reality of the services received with a value of less than 1, it can be said that it is still not optimal in user satisfaction.
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