移动商务用户行为模式的序列挖掘

Yu Ning, Hongbin Yang
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引用次数: 3

摘要

用户行为模式是移动商务需要探索的最重要的问题之一。在本文中,我们提出了一种新的算法,可以有效地发现个人通信系统网络中关联的移动用户的顺序运动模式。在我们的三阶段算法的第一阶段,从移动用户轨迹的历史中挖掘用户移动模式。在第二阶段,从这些模式中提取迁移规则,在最后阶段,使用这些规则完成迁移预测。在查全率和查全率方面的性能结果表明,该方法的预测精度高于其他方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sequence Mining for User Behavior Patterns in Mobile Commerce
User behavior patterns is one of the most essential issues that need to be explored in mobile commerce. In this paper, we propose a new algorithm can efficiently discover mobile users' sequential movement patterns associated in a personal communication systems network. In the first phase of our three phase algorithm, user mobility patterns are mined from the history of mobile user trajectories. In the second phase, mobility rules are extracted from these patterns, and in the last phase, mobility predictions are accomplished by using these rules. The performance results obtained in terms of precision and recall indicate that our method can make more accurate predictions than the other methods.
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