产品创新、口碑和数字营销对坡村二手轮胎橡胶工艺品消费者购买兴趣的影响

International Journal of Educational Review, Law And Social Sciences (IJERLAS) Pub Date : 2022-07-31 DOI:10.54443/ijerlas.v2i4.321

Rodi Syafrizal

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引用次数: 0

摘要

本研究旨在探讨产品创新、口碑和数字营销对坡村二手轮胎橡胶工艺品消费者购买兴趣的影响，研究结果表明:1)产品创新(X1)对消费者购买兴趣(Y)无正向显著影响2)口碑营销(X2)对消费者购买兴趣(Y)有正向显著影响3)数字营销(X3)对消费者购买兴趣(Y)有正向显著影响4)同时变量产品创新(X1)、口碑营销(X2)和数字营销(X3)对消费者购买兴趣(Y)有正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE

This study aims to examine the effect ofThe Influence of Product Innovation, Word Of Mouth and Digital Marketing on Consumer Buying Interest in Used Tire Rubber Crafts in Pon Village, the results of this study indicate that . 1)product innovation(X1) has no positive and significant effect on consumer buying interest (Y). 2) word of mouth (X2) has a positive and significant effect on consumer buying interest (Y). 3) digital marketing (X3) has a positive and significant effect on consumer buying interest (Y). 4) Simultaneously variable product innovation (X1 ), word of mouth (X2) and digital marketing (X3) have a positive effect on consumer buying interest (Y).

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International Journal of Educational Review, Law And Social Sciences (IJERLAS)

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