AN EVALUATION OF ARİF V 216 FILM IN THE CONTEXT OF PRODUCT PLACEMENT APPLICATIONS IN CINEMA

Product placement applications are one of the advertising strategies frequently used in media productions. Companies aim to promote and advertise their brands, products and services or want to raise awareness about this brand or service to their target audience with product placement applications. One of the most preferred areas for product placement applications is motion pictures.Content integration is one of the most applied sponsorship types in all media content in parallel with the development of technology in motion picture production implemented in Turkey since the 1980s. The adventure that started with movies continues today with television and digital platforms. In the study, which focuses on product placement applications used in cinema films, Arif V 216 film was taken as a sample. In the study, after the product placement practices and types were discussed, the analysis of the Arçelik brands, products and services in the movie and the relationship between movie films and sponsosrship were evaluated.