COMMINICATIVE FEATURES OF THE FRENCH SOCIAL ADEVRTISING DISCOURSE

. The purpose of this paper is to summarize the research framework of communicative activity, which over the last decades has significantly expanded, and, in addition to linguistic means of expression, includes a whole range of extralinguistic factors. To these factors belong the language competence of participants in a speech act, their interaction in the communication process, the environment in which this communication occurs, speech etiquette, individual features of language use, etc. Therefore, currently no clear boundaries determine the subject of linguistic-pragmatic research. Linguistic pragmatics refers to the whole range of issues related to the personality of the addresser and the addressee of the speech, the hierarchy of the participants of the communication, the situation and conditions in which they communicate, the stylistics used and emotional means of speech. Thus, in the broad sense of the term, linguistic pragmatics includes both sociolinguistics and psycholinguistics, and other areas of linguistics related to the functioning of language in society, which is why the linguistic pragmatics is also called the linguistics of speech. issues In framework, emerges cross-curricular section the science studies linguistic