印度理工学院德里图书馆图书馆情报学产品与服务营销的用户研究

Library Herald Pub Date : 2017-09-30 DOI:10.5958/0976-2469.2017.00041.0

Anish Kumar, K. P. Singh

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引用次数: 0

摘要

这篇研究论文有形地解释了营销策略的应用现状，营销工具和技术被IIT德里图书馆使用，使其用户更加了解和了解LIS的产品和服务。它涵盖了图书馆当局在图书馆营销规划策略、营销工具和技术方面采取的步骤，并采用了未来的方法。本研究提出了108个用户在LIS产品和服务营销方面的反应。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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User Study of Marketing of Library and Information Science Products and Services by Indian Institute of Technology Delhi Library

This research paper tangibly explains the present status of application of marketing strategies, marketing tools and techniques being used by IIT Delhi library to make its users more aware and inform about the LIS products and services. It covers the steps taken by library authority in terms of library marketing planning strategies, marketing tools and techniques being used with futuristic approach. The study presents 108 users responses in terms of marketing of LIS products and services.

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Library Herald

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