{"title":"传统的故事","authors":"Paola Falcone","doi":"10.4018/978-1-7998-3636-0.ch010","DOIUrl":null,"url":null,"abstract":"There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the chapter aims at describing the fundamental role storytelling can play for heritage sites, identifying its benefits. It analyses its being a process of co-creation, made by storytellers and story holders. The second part of the chapter identifies and describes the most relevant aspects to consider for an effective storytelling: from finding good stories to being able to tell them through different channels, creating transmedia narrations.","PeriodicalId":116786,"journal":{"name":"Examining a New Paradigm of Heritage With Philosophy, Economy, and Education","volume":"43 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Heritage Storytelling\",\"authors\":\"Paola Falcone\",\"doi\":\"10.4018/978-1-7998-3636-0.ch010\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the chapter aims at describing the fundamental role storytelling can play for heritage sites, identifying its benefits. It analyses its being a process of co-creation, made by storytellers and story holders. The second part of the chapter identifies and describes the most relevant aspects to consider for an effective storytelling: from finding good stories to being able to tell them through different channels, creating transmedia narrations.\",\"PeriodicalId\":116786,\"journal\":{\"name\":\"Examining a New Paradigm of Heritage With Philosophy, Economy, and Education\",\"volume\":\"43 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Examining a New Paradigm of Heritage With Philosophy, Economy, and Education\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-7998-3636-0.ch010\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Examining a New Paradigm of Heritage With Philosophy, Economy, and Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-7998-3636-0.ch010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the chapter aims at describing the fundamental role storytelling can play for heritage sites, identifying its benefits. It analyses its being a process of co-creation, made by storytellers and story holders. The second part of the chapter identifies and describes the most relevant aspects to consider for an effective storytelling: from finding good stories to being able to tell them through different channels, creating transmedia narrations.
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