手机服务中正负转换障碍对转换意愿的影响

2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI) Pub Date : 2017-07-01 DOI:10.1109/IIAI-AAI.2017.64

Yi-Fei Chuang, Chorng-Jian Liu

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引用次数: 1

摘要

本研究使用偏最小二乘法来评估基于构件的结构方程模型。结果表明，服务提供商的特殊待遇和惩罚性合同等策略决定了客户对转换障碍的感知，而消费者对转换障碍的感知又与转换意愿有关。建议政策监管机构纠正不合理的合同义务，以减少客户对第三方调解的要求。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effect of Positive and Negative Switching Barriers on Switching Intention in Mobile Phone Services

This study used partial least squares to assess the component-based structural equation model. The results show that the tactics of service providers, such as special treatment and punitive contracts, determine customers perception of switching barriers, which is related to switching intention. Policy regulators are suggested to redress unreasonable contractual obligations to reduce customers requests for third-party mediation.

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2017 6th IIAI International Congress on Advanced Applied Informatics (IIAI-AAI)

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