{"title":"津巴布韦消费者在线购买行为的决定因素","authors":"Louise Tendai Matatu","doi":"10.22457/jmhr.v1a01101","DOIUrl":null,"url":null,"abstract":". This study investigated online consumer behaviour among Zimbabweans living in Harare. The results show that Attitude has a positive effect on Purchase Intention and Attitude has a positive effect on behaviour. The results also show that Purchase Intention positively affects the relationship between Attitude and Behaviour. Meanwhile Facilitating Conditions positively moderated the relationship between Purchase Intention and Behaviour. Based on the research findings and conclusions, a number of recommendations and areas of future research are suggested.","PeriodicalId":206239,"journal":{"name":"Journal of Management and Humanity Research","volume":"143 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Determinants of Consumer’s Online Purchase Behavior in Zimbabwe\",\"authors\":\"Louise Tendai Matatu\",\"doi\":\"10.22457/jmhr.v1a01101\",\"DOIUrl\":null,\"url\":null,\"abstract\":\". This study investigated online consumer behaviour among Zimbabweans living in Harare. The results show that Attitude has a positive effect on Purchase Intention and Attitude has a positive effect on behaviour. The results also show that Purchase Intention positively affects the relationship between Attitude and Behaviour. Meanwhile Facilitating Conditions positively moderated the relationship between Purchase Intention and Behaviour. Based on the research findings and conclusions, a number of recommendations and areas of future research are suggested.\",\"PeriodicalId\":206239,\"journal\":{\"name\":\"Journal of Management and Humanity Research\",\"volume\":\"143 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-06-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Management and Humanity Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22457/jmhr.v1a01101\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management and Humanity Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22457/jmhr.v1a01101","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Determinants of Consumer’s Online Purchase Behavior in Zimbabwe
. This study investigated online consumer behaviour among Zimbabweans living in Harare. The results show that Attitude has a positive effect on Purchase Intention and Attitude has a positive effect on behaviour. The results also show that Purchase Intention positively affects the relationship between Attitude and Behaviour. Meanwhile Facilitating Conditions positively moderated the relationship between Purchase Intention and Behaviour. Based on the research findings and conclusions, a number of recommendations and areas of future research are suggested.
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