M. Hsiao
{"title":"多渠道环境下消费者决策的移动服务设计思维","authors":"M. Hsiao","doi":"10.4018/IJOM.2018040104","DOIUrl":null,"url":null,"abstract":"The purpose of this article is to present mobile service design thinking, with the aid of mobile devicesandmobile internet, tohelpconsumersmakeproperdecisionsthroughout theprocess in today’smultichannelenvironmentsuchthattheycancompletetheiractivitiesandthusachievevalue. Thisarticlefirstconductsaliteraturereviewtoexaminehowconsumersconductactivitiesbyusing thoseancillaryservicestoachievetheirvaluestepbystepthroughtheirdecision-makingprocess inthemultichannelenvironment.Afterthat,itadoptsthehuman-centereddesigntoolkitdeveloped byIDEObythreemainphases:hear,create,anddeliver,whichlinktheprocessofhuman-centered design,topresentmobileservicedesignthinking.Withtheubiquitousabilityofmobiledevicesand mobilenetwork,themobileservicedesignthinkingpresentedbythisstudycanhelpconsumersmake decisionsinamoreeffectiveandefficientwayinthemultichannelenvironment,nomatterwhich channelsconsumerswouldfinallychoosetoconducttheiractivities. KEywORDS Consumer Decision-Making Process, Multichannel, Mobile Service, Service Design","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment\",\"authors\":\"M. Hsiao\",\"doi\":\"10.4018/IJOM.2018040104\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this article is to present mobile service design thinking, with the aid of mobile devicesandmobile internet, tohelpconsumersmakeproperdecisionsthroughout theprocess in today’smultichannelenvironmentsuchthattheycancompletetheiractivitiesandthusachievevalue. Thisarticlefirstconductsaliteraturereviewtoexaminehowconsumersconductactivitiesbyusing thoseancillaryservicestoachievetheirvaluestepbystepthroughtheirdecision-makingprocess inthemultichannelenvironment.Afterthat,itadoptsthehuman-centereddesigntoolkitdeveloped byIDEObythreemainphases:hear,create,anddeliver,whichlinktheprocessofhuman-centered design,topresentmobileservicedesignthinking.Withtheubiquitousabilityofmobiledevicesand mobilenetwork,themobileservicedesignthinkingpresentedbythisstudycanhelpconsumersmake decisionsinamoreeffectiveandefficientwayinthemultichannelenvironment,nomatterwhich channelsconsumerswouldfinallychoosetoconducttheiractivities. KEywORDS Consumer Decision-Making Process, Multichannel, Mobile Service, Service Design\",\"PeriodicalId\":308658,\"journal\":{\"name\":\"Int. J. Online Mark.\",\"volume\":\"35 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Int. J. Online Mark.\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/IJOM.2018040104\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Int. J. Online Mark.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/IJOM.2018040104","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment
The purpose of this article is to present mobile service design thinking, with the aid of mobile devicesandmobile internet, tohelpconsumersmakeproperdecisionsthroughout theprocess in today’smultichannelenvironmentsuchthattheycancompletetheiractivitiesandthusachievevalue. Thisarticlefirstconductsaliteraturereviewtoexaminehowconsumersconductactivitiesbyusing thoseancillaryservicestoachievetheirvaluestepbystepthroughtheirdecision-makingprocess inthemultichannelenvironment.Afterthat,itadoptsthehuman-centereddesigntoolkitdeveloped byIDEObythreemainphases:hear,create,anddeliver,whichlinktheprocessofhuman-centered design,topresentmobileservicedesignthinking.Withtheubiquitousabilityofmobiledevicesand mobilenetwork,themobileservicedesignthinkingpresentedbythisstudycanhelpconsumersmake decisionsinamoreeffectiveandefficientwayinthemultichannelenvironment,nomatterwhich channelsconsumerswouldfinallychoosetoconducttheiractivities. KEywORDS Consumer Decision-Making Process, Multichannel, Mobile Service, Service Design
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
