{"title":"伊斯兰堡交通警察调频收音机对司机采取道路安全措施的影响","authors":"S. Hussain, W. Iqbal, F. Shahzad","doi":"10.31703/GMCR.2021(VI-I).07","DOIUrl":null,"url":null,"abstract":"Islamabad Traffic Police FM 92.4 radio station is specifically designed to create road safety awareness along with entertainment for drivers of Islamabad, the capital of Pakistan. This study is survey-based research and a short study of ITP radio traffic awareness content and popular shows. The sample size was 300 drivers of Islamabad. With the help of the purposive sampling technique, the data was collected through a structured questionnaire. The number of male drivers were more than the number of female drivers. Results show that 95.7% of respondents knew about ITP FM radio while 71.0 % agreed that ITP FM radio is their only source of information regarding traffic rules and regulations. 64.0 % of drivers tune ITP FM radio while driving to get traffic information. Car drivers were 58.7 %, and the majority of the respondents were people who had above 9 years and up to 4 hours daily driving experience.","PeriodicalId":347941,"journal":{"name":"Global Mass Communication Review","volume":"136 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers\",\"authors\":\"S. Hussain, W. Iqbal, F. Shahzad\",\"doi\":\"10.31703/GMCR.2021(VI-I).07\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Islamabad Traffic Police FM 92.4 radio station is specifically designed to create road safety awareness along with entertainment for drivers of Islamabad, the capital of Pakistan. This study is survey-based research and a short study of ITP radio traffic awareness content and popular shows. The sample size was 300 drivers of Islamabad. With the help of the purposive sampling technique, the data was collected through a structured questionnaire. The number of male drivers were more than the number of female drivers. Results show that 95.7% of respondents knew about ITP FM radio while 71.0 % agreed that ITP FM radio is their only source of information regarding traffic rules and regulations. 64.0 % of drivers tune ITP FM radio while driving to get traffic information. Car drivers were 58.7 %, and the majority of the respondents were people who had above 9 years and up to 4 hours daily driving experience.\",\"PeriodicalId\":347941,\"journal\":{\"name\":\"Global Mass Communication Review\",\"volume\":\"136 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-03-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Mass Communication Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31703/GMCR.2021(VI-I).07\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Mass Communication Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31703/GMCR.2021(VI-I).07","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers
Islamabad Traffic Police FM 92.4 radio station is specifically designed to create road safety awareness along with entertainment for drivers of Islamabad, the capital of Pakistan. This study is survey-based research and a short study of ITP radio traffic awareness content and popular shows. The sample size was 300 drivers of Islamabad. With the help of the purposive sampling technique, the data was collected through a structured questionnaire. The number of male drivers were more than the number of female drivers. Results show that 95.7% of respondents knew about ITP FM radio while 71.0 % agreed that ITP FM radio is their only source of information regarding traffic rules and regulations. 64.0 % of drivers tune ITP FM radio while driving to get traffic information. Car drivers were 58.7 %, and the majority of the respondents were people who had above 9 years and up to 4 hours daily driving experience.
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