图书馆服务体验质量对用户行为影响的统计研究

Akshit Yadav, Ashish Yadav, Abhey Sehrawat, P. Deshwal
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引用次数: 0

摘要

本文通过对学生对校园图书馆服务的感知进行定量分析,找出图书馆体验因素(Outcome Focus、Product experience、Peace-of-mind、Moments-of-truth)对顾客忠诚度、口碑和满意度的影响。有34个不同问题的调查问卷在德里一所工程学院的学生中分发。最后,对311份回复进行分析。对调查结果进行线性回归检验,检验图书馆体验因素与忠诚度、口碑、满意度之间的线性关系。分析验证了服务对用户的有益影响,并且图书馆体验因素与忠诚度、口碑和满意度相关。笔者认为这是在印度图书馆环境中首次使用EXQ量表。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Statistical Study to Analyse the Effect of Services Experience Quality in a Library on User’s Behaviour
The paper adduce the quantitative analysis of the student’s perception about the service provided by campus library and to find out how the library experience factors (Outcome Focus, Product experience, Peace-of-mind, and Moments-of-truth) have an mark on customers loyalty, word-of-mouth & satisfaction. Questionnaires with 34 different questions were circulated among the students of an engineering college of Delhi. Finally, the analysis was carried out on 311 responses. The linear regression test was performed on responses to check the linear relationship between the library experience factors and loyalty, word-of-mouth & satisfaction. The analysis verifies that the services have a beneficial impact on the user and also library experience factors correlate with the loyalty, word-of-mouth & satisfaction. The authors believe that they have used EXQ scale first time in India library context.
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