{"title":"消费者对绿色行为的态度与影响因素之间的行为关系分析与识别研究","authors":"Anupam Pareek, N. Mathur","doi":"10.31674/ijrtbt.2022.v06i03.001","DOIUrl":null,"url":null,"abstract":"“We often forget that we are nature. Nature is not something separate from us. So, when we say that we have lost our connection to nature we have lost our connection to ourselves”- Andy Goldsworthy. This research paper discusses the growing interest among the consumers regarding safety of environment. Today human being is conscious about the environment and is ready to change their buying habits. Resultantly the concept of green marketing has come out which tells social responsibility and sustainability of products and services. The vital objective of this research is to identify the factors which influence the buying behavior of consumer towards the green products, and to evaluate them. For this a survey was conducted in form of questionnaire among a group of youth consumer to share their thinking about the influencing factors and their thoughts about green products. The opinion was firmly based on awareness and perception of consumers and evaluated by using “Likert Five Point Scale” scaling technique and chi-square test was done. From the result and conclusion, it is identified that purchase behavior, perception measure, and awareness measure are the pinpoint dimensions (factors), which affect the conscious of consumers in adopting green marketing practices.","PeriodicalId":274387,"journal":{"name":"International Journal on Recent Trends in Business and Tourism","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study to Analysis and Identify the Behavioral Relationship between the Attitude and Factor Affecting Consumer towards Green Behavior\",\"authors\":\"Anupam Pareek, N. Mathur\",\"doi\":\"10.31674/ijrtbt.2022.v06i03.001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"“We often forget that we are nature. Nature is not something separate from us. So, when we say that we have lost our connection to nature we have lost our connection to ourselves”- Andy Goldsworthy. This research paper discusses the growing interest among the consumers regarding safety of environment. Today human being is conscious about the environment and is ready to change their buying habits. Resultantly the concept of green marketing has come out which tells social responsibility and sustainability of products and services. The vital objective of this research is to identify the factors which influence the buying behavior of consumer towards the green products, and to evaluate them. For this a survey was conducted in form of questionnaire among a group of youth consumer to share their thinking about the influencing factors and their thoughts about green products. The opinion was firmly based on awareness and perception of consumers and evaluated by using “Likert Five Point Scale” scaling technique and chi-square test was done. From the result and conclusion, it is identified that purchase behavior, perception measure, and awareness measure are the pinpoint dimensions (factors), which affect the conscious of consumers in adopting green marketing practices.\",\"PeriodicalId\":274387,\"journal\":{\"name\":\"International Journal on Recent Trends in Business and Tourism\",\"volume\":\"47 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal on Recent Trends in Business and Tourism\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.31674/ijrtbt.2022.v06i03.001\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal on Recent Trends in Business and Tourism","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31674/ijrtbt.2022.v06i03.001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
“我们常常忘记我们就是大自然。自然不是独立于我们之外的东西。所以,当我们说我们已经失去了与自然的联系时,我们已经失去了与自己的联系。”——安迪·戈尔兹沃西。这篇研究论文讨论了消费者对环境安全日益增长的兴趣。今天,人类意识到环境,并准备改变他们的购买习惯。因此,绿色营销的概念出现了,它讲述了产品和服务的社会责任和可持续性。本研究的重要目的是确定影响消费者对绿色产品购买行为的因素,并对其进行评估。为此,我们以问卷的形式对一群青年消费者进行调查,分享他们对影响因素的看法以及对绿色产品的看法。该意见牢固地建立在消费者的认知和感知之上,采用“李克特五点量表”(Likert Five Point Scale)的量表技术进行评价,并进行卡方检验。从结果和结论中发现,购买行为、感知措施和意识措施是影响消费者采用绿色营销实践意识的精确维度(因素)。
A Study to Analysis and Identify the Behavioral Relationship between the Attitude and Factor Affecting Consumer towards Green Behavior
“We often forget that we are nature. Nature is not something separate from us. So, when we say that we have lost our connection to nature we have lost our connection to ourselves”- Andy Goldsworthy. This research paper discusses the growing interest among the consumers regarding safety of environment. Today human being is conscious about the environment and is ready to change their buying habits. Resultantly the concept of green marketing has come out which tells social responsibility and sustainability of products and services. The vital objective of this research is to identify the factors which influence the buying behavior of consumer towards the green products, and to evaluate them. For this a survey was conducted in form of questionnaire among a group of youth consumer to share their thinking about the influencing factors and their thoughts about green products. The opinion was firmly based on awareness and perception of consumers and evaluated by using “Likert Five Point Scale” scaling technique and chi-square test was done. From the result and conclusion, it is identified that purchase behavior, perception measure, and awareness measure are the pinpoint dimensions (factors), which affect the conscious of consumers in adopting green marketing practices.