Business Ethics

Chapter 12, the last applied ethics chapter, considers some controversies in business. How should a firm’s owners, and related agents such as managers or state bank directors, engage with others, particularly workers and consumers? The chapter argues that the communal ethic does a better job of accounting for intuitions about who counts as a stakeholder and how to prioritize amongst competing stakeholder interests than does utilitarianism or Kantianism. Roughly, rightness as friendliness entails that not all duties of beneficence are a function of need or voluntary assumption of obligation to aid; a firm can also have pro tanto moral reason to help parties because it has related on friendly terms with them in the past. The chapter also takes up the question of how the production process ought to be structured, arguing that while the Western moral theories could well allow an unconstrained managerialism, the communal ethic probably does not.