在云中看到东西:视觉特征对标签云选择的影响

Scott Bateman, C. Gutwin, Miguel A. Nacenta
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引用次数: 244

摘要

标签云是可视化和链接网站上社会组织信息的一种流行方法。标签云在关键字本身的视觉外观中表示感兴趣的变量(比如受欢迎程度)——使用文本属性,比如字体大小、粗细或颜色。尽管标签云正变得越来越普遍,但关于标签的哪些视觉特征吸引了观看者的注意,仍然很少有信息。由于标签云试图用更大范围的视觉属性表示更大范围的变量,因此很难预测哪些在视觉上对查看者来说是重要的。为了调查这个问题,我们进行了一项探索性研究,要求用户从操纵九种视觉属性的云中选择标签。我们的研究结果表明,字体大小和字体粗细比字体强度、字符数或标签面积有更强的影响;但是,当同时操作几个视觉属性时,没有一个属性比其他属性更突出。本研究增加了对文本视觉属性如何吸引用户注意力的理解,为标签云的设计者提供了一般指南,并为未来的研究提供了研究范式和起点。此外,我们的研究结果可以更广泛地应用于文本超链接的视觉呈现,作为向网络导航者提供更多信息的一种方式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Seeing things in the clouds: the effect of visual features on tag cloud selections
Tag clouds are a popular method for visualizing and linking socially-organized information on websites. Tag clouds represent variables of interest (such as popularity) in the visual appearance of the keywords themselves - using text properties such as font size, weight, or colour. Although tag clouds are becoming common, there is still little information about which visual features of tags draw the attention of viewers. As tag clouds attempt to represent a wider range of variables with a wider range of visual properties, it becomes difficult to predict what will appear visually important to a viewer. To investigate this issue, we carried out an exploratory study that asked users to select tags from clouds that manipulated nine visual properties. Our results show that font size and font weight have stronger effects than intensity, number of characters, or tag area; but when several visual properties are manipulated at once, there is no one property that stands out above the others. This study adds to the understanding of how visual properties of text capture the attention of users, indicates general guidelines for designers of tag clouds, and provides a study paradigm and starting points for future studies. In addition, our findings may be applied more generally to the visual presentation of textual hyperlinks as a way to provide more information to web navigators.
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