PARADIGM SHIFT FOR THE CONSUMERS ON THE EDGE OF THE ENVIRONMENTAL CRISIS: BIBLIOMETRIC ANALYSIS OF NEW ENVIRONMENTAL PARADIGM

In the era of Anthropocene, with Dominant Social Paradigm the humankind has intruded nature with a greed to dominate and possess more. Adoption of consumer/consumption-oriented economy models caused pollution, climate change, and damage to the environment. In 1978 New Environmental Paradigm was introduced to exclaim the need for a new worldview to increase the awareness and support of mankind in favor of nature. It’s been adopted by several disciplines and used in the environmental behavior literature to assess the environmental concern/attitudes. Since attitudes shapes the behavior, and the pro-environmental behavior has a transformative power on the sustainability and the survival of the nature, its determinants were analyzed through several theories. With this study, it’s aimed to focus on New Environmental Paradigm and reveal its dominance in environmental behavior literature with a bibliometric analysis demonstrating the most productive and influential studies, authors, universities and countries to shed light for researchers.