基于大规模日志数据分析的广告策略研究

2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA) Pub Date : 2022-10-28 DOI:10.1109/ICDSCA56264.2022.9987858

Lingli Zhao, Xiaoqin Yu

{"title":"基于大规模日志数据分析的广告策略研究","authors":"Lingli Zhao, Xiaoqin Yu","doi":"10.1109/ICDSCA56264.2022.9987858","DOIUrl":null,"url":null,"abstract":"The traditional advertising marketing methods and strategies are replaced, subverted, and updated under the influence of the Internet and big educational evidence, to bring more economic and more accurate marketing mode to advertising owners. This paper mainly expounds on the influence of big data on Internet advertising marketing mode and makes a brief analysis of Internet advertising's precise delivery strategy under big data.","PeriodicalId":416983,"journal":{"name":"2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on advertising strategy based on large-scale log data analysis\",\"authors\":\"Lingli Zhao, Xiaoqin Yu\",\"doi\":\"10.1109/ICDSCA56264.2022.9987858\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The traditional advertising marketing methods and strategies are replaced, subverted, and updated under the influence of the Internet and big educational evidence, to bring more economic and more accurate marketing mode to advertising owners. This paper mainly expounds on the influence of big data on Internet advertising marketing mode and makes a brief analysis of Internet advertising's precise delivery strategy under big data.\",\"PeriodicalId\":416983,\"journal\":{\"name\":\"2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)\",\"volume\":\"57 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICDSCA56264.2022.9987858\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICDSCA56264.2022.9987858","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

传统的广告营销方式和策略在互联网和大教育证据的影响下被取代、颠覆和更新，为广告业主带来更经济、更精准的营销模式。本文主要阐述了大数据对互联网广告营销模式的影响，并简要分析了大数据下互联网广告的精准投放策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Research on advertising strategy based on large-scale log data analysis

The traditional advertising marketing methods and strategies are replaced, subverted, and updated under the influence of the Internet and big educational evidence, to bring more economic and more accurate marketing mode to advertising owners. This paper mainly expounds on the influence of big data on Internet advertising marketing mode and makes a brief analysis of Internet advertising's precise delivery strategy under big data.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

2022 IEEE 2nd International Conference on Data Science and Computer Application (ICDSCA)

自引率

0.00%

发文量