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Most of the traditional recommendation algorithm models are recommended based on the user's own historical preferences, although it can recommend POI for users to a certain extent. But in real life, people are more willing to ask their friends what they think when they have a difficult decision. Therefore, a word2vec-based social relationship point of interest recommendation model (W-SimTru) is proposed, which combines the similarity of friends based on cosine similarity with the friend trust recommendation algorithm based on TF-IDF to improve the model recommendation effect. In addition, before modeling the similarity of users, word2vec is used to process the user's historical check-in behavior to solve the problem of inaccurate recommendation due to sparse check-in data. Finally, experiments are carried out on three datasets of Los Angeles, Washington and NYC in Gowalla, and the experimental results show that the proposed W-SimTru recommendation algorithm outperforms the algorithms of the three comparative experiments.