Structural and Organizational and Content Characteristics of Media Discourse on the Example of Web-Site «The Guardian».

The article considers the issues of media discourse on the example of the web-site «The Guardian» as a product of convergent journalism. Structural and organizational as well as content peculiarities of this electronic edition are described on the basis of the integrative methods of discourse analysis. These methods include formal criteria, criteria of multimedia technologies, extra- and intralinguistic criteria. The analysis of the representation of these criteria allowed to reveal its organizational structure and design; the degree of presence and severity of the phenomenon of convergence; the specificity of content via the realization on the site a range of discourse categories such as audience, communicative purpose, self-identification, space, time, intertextuality, intereventness, intersubjectivity. The category “stylistic range” reflects the text organization of the online edition.