哥伦塔洛县加工食品中小企业销量提升的决定因素

JCDA Pub Date : 2020-05-20 DOI:10.32535/jcda.v3i2.814
Idris Yanto Niode, Raflin Hinelo
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引用次数: 2

摘要

本研究旨在确定SMI产品的品牌形象,通过政府资本援助和天课惯例的投资部分或同时对提高Gorontalo摄政的IKM食品加工产品的销量的影响。结果表明:(1)IKM产品的品牌形象、政府资金援助投资和天课活动同时对高龙塔洛县IKM食品加工产品的销量增长有显著影响。(2)部分品牌形象对高隆塔洛县SMI食品加工产品销量的增长有显著的正向影响。通过政府资本援助进行的投资对Gorontalo县SMI食品加工产品销量的增加没有显著的积极影响。天课常规对Gorontalo摄政地区SMI加工食品销售量的增加具有显著的积极作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Determinant of The Improvement of Sales Volume by Small Medium Enterprises That Sell Processed Food in Gorontalo Regency
The study aims to determine the effect of partially or simultaneously the brand image of SMI products, investment through government capital assistance and zakat routines to increase the sales volume of IKM food processed products in Gorontalo Regency. The results showed (1) Simultaneously the brand image of IKM products, investment through government capital assistance and zakat routines simultaneously had a significant effect on the increase in sales volume of IKM food processed products in Gorontalo Regency. (2) partially brand image has a significant positive effect on the increase in sales volume of SMI food processed products in Gorontalo Regency. Investment through government capital assistance has not a significant positive effect on the increase in the sales volume of SMI food processed products in Gorontalo Regency. Zakat routine has a significant positive effect on the increase in the sales volume of SMI processed food products in Gorontalo Regency.
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