对大大小小的购物展示进行眼动追踪

PETMEI '11 Pub Date : 2011-09-18 DOI:10.1145/2029956.2029970

C. Tonkin, A. Duchowski, Joshua Kahue, Paul Schiffgens, Frank Rischner

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引用次数: 11

摘要

消费者在两种不同尺寸的模拟货架上购物时的视觉行为进行了比较:11.5英尺的投影帆布和15.4英寸的投影帆布。笔记本电脑屏幕。将结果与在虚拟(投影)和物理货架上获得的搜索时间进行比较，其中记录的搜索时间表明使用更大的显示器可以提高性能。无处不在的眼动追踪系统暗示了对更大、更现实环境的考虑。

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Eye tracking over small and large shopping displays

Consumers' visual behavior is compared when shopping for a product on simulated shelving displays of two different sizes: a 11.5 ft. projection canvas and a 15.4 in. laptop screen. Results are compared with search times obtained over virtual (projected) and physical shelves, where recorded search times indicate a tendency toward improved performance with larger displays. Implications for pervasive eye tracking systems indicate consideration of larger, realistic environments.

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来源期刊

PETMEI '11

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