顾客参与如何影响电子感知服务质量?——一项探索性研究

Tongqian Xu, Xuan Zhao
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引用次数: 0

摘要

本文采用对网络消费者的调查方法,发现网络消费者的参与,尤其是行为上和情感上的参与,显著影响着电子服务感知质量。然而,另一个重要因素人格参与并不符合我们的数据集,对感知质量没有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How Customer Participation Affect Electronic Perceived Service Quality?-An Exploratory Research
Employing survey method on internet consumer, this article finds internet consumer's participation, especially behaviorally and affectively, significantly affects electronic service perceived quality. However, personality participation, another important factor, doesn't fit our data set and has no significant impact on perceived quality.
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