Modelling internetware community with social roles

The prevailing of social computing and online services has brought both challenges and opportunities. For service providers to better understand the potential needs of service users, their social roles and positions should be modeled and analyzed to reflect the users' needs and preferences as using the provided services. In this paper, we set out from a conceptual modeling framework for social-role based online community behavior, explain how such a model can be used in representing the stakeholders/players' goals, obligations and choices in an Internetware-based service community. Then we can reason about the different environment expectation to different roles, and behavioral pattern bring about by the different expectations, conflicts between roles and gaps between requirements and the current system behavior. In the Internetware setting, software entities should be able to detect the social environmental changes and adapt to collaborate dynamically for specific needs, by playing different roles when they are working. This paper models Internetware using social roles and uses the model to better understand the behavior of Internetware.