IMPACT OF DIGITALISATION AMONG THE RURAL YOUTH- A STUDY WITH VIJAYAPURA DISTRICT

Present Generation Youth are technology savvy than knowledge savvy. Technology has become an important part of human life especially among youth. It is widely accepted fact that youth use more technologies than other age group people. The Government of India launched digital India Campaign to provide Government services electronically by improving online infrastructure and with the objective of achieving digital empowerment in the country. As urban areas youth have easy access to technology, internet connection, they can get the benefits of digitalisation. In India nearly 66% of the population is residing in rural areas. Still today some rural areas are facing the problem of lack of access to information technology, lack of awareness, poor internet connection, lack of digital literacy etc. The aim of Government will be successful, if people in rural areas will start to use and gain benefits of the digital services. Thus, this research paper seeks to analyse the awareness level and impact of digitalisation among rural youth of Vijayapura District.