Analyzing Different Approaches to the Relations with the Insurance Intermediaries on the Non-Life Insurance Market in Bulgaria

The non-life insurance market in Bulgaria is relatively unified when ot comes to terms of conditions and rates. This makes establishing a competitive advantage for insurance companies a difficult, multifaceted and complex task. The desire to achive leading market positions, in line with the development of a stable policy in terms of risk exposure dictates the need to systematically analyze the actions of market participants competitors, customers, intermediaries. This article will summarize some of the approaches for studying the relationships in the channels for the realization of the insurance service and will propose a complex one in which to unite the positive aspects of each of them and to neutralize the negative ones.