消费者偏好分析了Sukabumi的水培蔬菜

Teti Febrianti, A. Tsani, Amalia Nur Milla
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引用次数: 7

摘要

现代生活方式的社会意识使消费者在选择所消费的蔬菜时更加挑剔。不含农药的水培蔬菜产品成为消费者健康生活方式的一种选择。研究的目的是了解消费者对水培蔬菜的偏好,了解消费者对购买决策中最考虑的蔬菜水培属性的态度。本研究采用描述性方法。通过有目的的抽样调查,调查对象多达50人。分析设计采用了鱼的多属性描述统计和姿态分析。结果表明,消费者偏好新鲜程度< 3天,物理宽叶无孔,口味与常规蔬菜不同,类型品种> 3种,价格< 5000 IDR,塑料包装蔬菜的水培蔬菜。消费者在购买决策中考虑最多的属性分别是蔬菜的新鲜程度、叶子的物理性质、包装、蔬菜的味道、价格和类型品种。最受消费者喜爱的蔬菜类型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analisis Preferensi Konsumen Terhadap Sayuran Hidroponik Di Kota Sukabumi
      There is society awerness in helat life style that makes consumer is more selective in choosing consumed vegetable. The hydroponic vegetable product that is free from pesticide becomes an alternative for consumer, which have health life style. The research aims at knowing how consumer preference toward hydroponic vegetable and knowing how consumer attitude toward a vegetable hydroponic attribute that is most consideration in a purchase decision. The research applied a descriptive method. Total respondents that were studied as much as 50 people by applying purposive sampling. Analysis design applied descriptive statistic and attitude analysis of fishbein multi-attribute. The resulting research declares consumer prefer hydroponic vegetable that has fresh level < 3 days, has a physical wide leaf which has no hole, different taste with conventional vegetable, type variety > 3 types, price < 5.000 IDR, and vegetable in the plastic package. The most consumer consideration attribute in purchase decision respectively is vegetable fresh level, leaf physic, package, vegetable taste, price, and type variety. The most vegetable type that is prefered by the consumer in pakcoy.
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