The Development Path of Rural E-Business under the Strategy of Targeted Poverty

On the road to building a moderately prosperous society in all respects, poverty alleviation and poverty reduction work in poverty-stricken areas has become the top priority. With the rapid development of internet, introducing the electromc commerce into the destitute areas has become an important way to reduce poverty. Through practice in recent years, poverty alleviation with electronic commerce has been carried out gradually in some areas. E-commerce has achieved rapid development in rural areas and played an important role. Although the traditional "taobao village" e-commerce poverty alleviation model has promoted the poverty alleviation work to a certain extent, its shortcomings and limitations have become increasingly prominent, restricting the development of e-commerce poverty alleviation to a large extent.Therefore, it is imperative to innovate the mode of poverty alleviation through e-commerce.Rural E-Business poverty alleviation has the effect of increasing income, saving expenditure and improving energy.However, the poverty alleviation of E-Business is still in the exploratory stage, and both relevant research and practical experience are still relatively lacking.Starting from the problems faced by rural E-Business poverty alleviation, this paper analyzes and summarizes the current domestic typical E-Business poverty alleviation mode and relevant experience, and proposes the possible path suitable for China's E-Business poverty alleviation.