Production outsourcing offshore in the New Zealand printing, publishing and packaging industries

Purpose – The study aims to investigate the production offshore outsourcing practices of SMEs in the New Zealand printing, publishing and packaging industries. It identifies the techniques SMEs use to organise and manage their offshore outsourcing activities. The authors then develop a managerial framework to assist SMEs in their future offshore outsourcing ambitions.Design/methodology/approach – The study takes a qualitative approach; obtaining data from a sample of 22 New Zealand SMEs in the printing, publishing and packaging industries that are actively offshore outsourcing production tasks. Data was gathered in the form of semi‐structured interviews with SME managers who have carried out offshore outsourcing.Findings – To mitigate offshore outsourcing costs, SMEs use the internet to locate suppliers and use short‐term reliable contracts that are managed remotely or by intermediaries. Customer involvement was highly important during the entire offshore outsourcing process. Most SMEs developed long‐term...