Research on Influencing Factors of MOBA Mobile Games Based on Factor Analysis

The objective of this study is to identify the attractive quality factors affecting MOBA game design, thus meeting consumers’ requirements and effectively improving their satisfaction. The factor analysis was carried out based on the results of 116 subjects’ evaluation of various quality attributes. According to the principal components analysis, the coefficient values of gameplay factor, usability factor, sociability factor, and sensuality factor were 0.302, 0.347, 0.442, and 0.345 respectively, and had a positive effect on satisfaction. Among these factors, sociability factor had slightly higher satisfaction evaluation than other factors. With Arena of Valor as the object of research, the application feasibility of the study was explored and verified by case study.