EXPENDITURE ANALYSIS OF PLANNED SPECIAL EVENT PARTICIPANTS: BINARY LOGIT MODEL

Planned special event (PSE) increases the travel demand and derives interim activities that individuals spend their time and money. In this study, it is aimed to determine the factors affecting the money expenditures of PSE participants in interim activities that they participated before the special event by using the Binary Logit Model. A face-to-face survey study started in December 2018 and ended in May 2019, and football is selected as the PSE. As a result, 357 valid questionnaires were obtained before 6 league games and included in the modeling study. This study showed that PSE participation is not the same with daily routine activity participation for example age, income level, frequency of participation in games are not statistically significant. However, when fans come to the games with someone, they gather at locations within walking distance of PSE venues and attend an event where they spend money.