Conceptual Model of Tourism Destination, Tourism Attraction, and Uniqueness of Resources on Strategic Partnership: A Case Study in West Java – Indonesia

This conceptual article proposes a strategy of development of tourism destination through strategic partnership. A strategic partnership is considered as an important resource through learning and sharing so that the tourism destination will have competitive advantages in a strict business competition. Attraction is a gift from God relating to the wealth of natural resources, including human resources. The purpose of the combination of the three perspectives is to provide the dynamic for tourism destinations to increase competitive advantage, where the primary data are collected from managers and visiting tourists. The author has conducted separate studies on the concept of tourism attraction, uniqueness of resources, and strategic partnerships in the development of a tourist destination, and few researchers are linking these three concepts. This approach enables the synergy among the local community, managers of private sectors, and government as policy makers on tourism regulations.