Cooperative game study on Kano's model and quality function deployment

Cooperative game is incorporated in the quality function deployment (QFD) procedure in two major parts. The first part is to obtain the importance weights of customer requirements through the implementation of Kano's model and Shapley value. Subsequently, the second part is the formulation of a non-linear programming model to optimize the target levels of engineering characteristics in the new generation product, whose objective function reflects the bargaining between different fulfillment levels of customer requirements so as to maximize the overall customer satisfaction. Finally, the importance weight calculation is applied in an example of a personal computer design.