网络上的社会传染:来自网络集体事件态度实验的证据

Proceedings of the 2020 6th International Conference on Computing and Artificial Intelligence Pub Date : 2020-04-23 DOI:10.1145/3404555.3404619

Chunlei Liu, Mi Shi

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引用次数: 0

摘要

尽管已有研究表明，当面对现实中的消极事件时，虚拟环境中消极事件的传染效应会更加突出，但对虚拟环境中消极事件的传染效应研究较少。因此，检验传染对网络集体行动态度的影响具有重要意义。实验数据通过网络收集，共有90人参与。结果表明:a)虚拟环境下存在态度传染现象;B)参与者对网络集体事件的积极态度比消极态度更敏感;C)男性对态度的变化比女性更敏感;D)年龄在25到30岁之间的参与者比其他人对积极态度更敏感。最后对进一步研究的意义和建议进行了讨论。

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Social Contagion on the Internet: Evidence from Experiment of Attitude towards Online Collective Event

Contagion of negative events under virtual environment is lack of studies although previous researches have showed that the effect of contagion stands out when facing negative events in reality. Therefore, to test the effect of contagion on attitude toward online collective action is of significance. The data of experiment was collected via Internet. 90 people participated. The results showed: a) the phenomenon of attitude contagion happened under virtual environment; b) the participants were more sensitive to positive attitude than negative one of online collective events; c) male were more sensitive to the change of attitudes than female; d) participants at the ages between 25 to 30 years old were more sensitive to positive attitude than the rest. Finally implications and suggestion for further researches are discussed.

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Proceedings of the 2020 6th International Conference on Computing and Artificial Intelligence

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