{"title":"揭示基于Pesantren的学校品牌模式","authors":"Angga Angga","doi":"10.24235/jiem.v4i2.7270","DOIUrl":null,"url":null,"abstract":"This paper aims to reveal a school branding model based on Pesantren in SMA Nurul Jadid Paiton Probolinggo. This research uses a qualitative approach with a type of case study. SMA Nurul Jadid Paiton Probolinggo is one of the formal schools based on pesantren which applies Branding Image in enhancing its image. The results of the research on the Branding Image model which is applied in Islamic boarding school-based schools Nurul Jadid Paiton Probolinggo are through 4 main things which include; marketing communication (marketing commonication), consumption experiences, social influences and figures and charisma of kyai .","PeriodicalId":101725,"journal":{"name":"JIEM (Journal of Islamic Education Management)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Reveal a School Branding Model Based on Pesantren\",\"authors\":\"Angga Angga\",\"doi\":\"10.24235/jiem.v4i2.7270\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper aims to reveal a school branding model based on Pesantren in SMA Nurul Jadid Paiton Probolinggo. This research uses a qualitative approach with a type of case study. SMA Nurul Jadid Paiton Probolinggo is one of the formal schools based on pesantren which applies Branding Image in enhancing its image. The results of the research on the Branding Image model which is applied in Islamic boarding school-based schools Nurul Jadid Paiton Probolinggo are through 4 main things which include; marketing communication (marketing commonication), consumption experiences, social influences and figures and charisma of kyai .\",\"PeriodicalId\":101725,\"journal\":{\"name\":\"JIEM (Journal of Islamic Education Management)\",\"volume\":\"46 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-12-16\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JIEM (Journal of Islamic Education Management)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24235/jiem.v4i2.7270\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JIEM (Journal of Islamic Education Management)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24235/jiem.v4i2.7270","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本文旨在揭示一个基于Pesantren的学校品牌化模型。本研究采用定性方法和案例研究。SMA Nurul Jadid paitonprobolinggo是一所以品牌形象为基础的正规学校。品牌形象模型在伊斯兰寄宿制学校中的应用研究结果主要包括四个方面:营销传播(Marketing communication)，消费体验，社会影响和人物魅力。
This paper aims to reveal a school branding model based on Pesantren in SMA Nurul Jadid Paiton Probolinggo. This research uses a qualitative approach with a type of case study. SMA Nurul Jadid Paiton Probolinggo is one of the formal schools based on pesantren which applies Branding Image in enhancing its image. The results of the research on the Branding Image model which is applied in Islamic boarding school-based schools Nurul Jadid Paiton Probolinggo are through 4 main things which include; marketing communication (marketing commonication), consumption experiences, social influences and figures and charisma of kyai .
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