目标导向的新产品开发

R. Lockwood
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引用次数: 4

摘要

考察商用飞机制造的巨大变化,从传统的产品开发方法主导的军事遗产和产品优势,以成本和时间为代价的市场。航空公司在20世纪90年代的亏损凸显了经济困难,使航空公司无法发展和购买新的商用飞机。描述了英国航空航天支线飞机公司在开发全业务同步工程项目以改进工程产品管理方面所面临的挑战;详细概述所使用的目标导向产品管理方法,并描述为什么这种方法是成功的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Goal‐directed development of new products
Examines the dramatic change of commercial aircraft manufacturing from the traditional product development method dominated by military heritage and product superiority at the expense of cost and time‐to‐market. Losses by airlines in the 1990s highlighted economic difficulties and left airlines unable to grow and purchase new commercial aircraft. Describes the challenge faced by British Aerospace Regional Aircraft to develop a business‐wide simultaneous engineering programme to improve the managing of engineering products; outlines in detail the goal‐directed product management approach used and describes why this approach was successful.
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