影响印尼雅加达塞里布岛会展旅游发展的因素

Jihad Ghaffara, G. Currie, Nurima Rahmitasari
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引用次数: 0

摘要

本研究旨在探讨影响西笠岛会展发展的因素。通过问卷调查的方式收集初步研究数据,分析会展业的市场状况、需求和潜在因素。研究发现,影响西武岛会展旅游发展的主要因素是基础设施和市场营销。此外,研究还发现,服务提供商行业是会议和奖励旅游的主要目标市场,为潜在的目标市场作为会展旅游活动。此外,本研究还显示了Swarbrooke & Horner(2001)和Nawrocka(2013)的基础设施理论作为影响会展旅游的最重要因素之一的相关性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Influencing MICE Tourism Development In Pulau Seribu, Jakarta, Indonesia
This research aims to investigate the factors influencing MICE development in Pulau Seribu. Primary research data are collected by using questionnaire to analyse the market condition, demand, and potential factors in MICE industry. The results discover that the main factors influencing MICE tourism development in Pulau Seribu are infrastructure and marketing. In addition, the research has found that service provider industry is the main target market as meeting and incentives trip for the potential target market as an MICE tourism activity. Also, this research shows the correlation with the theory of infrastructure as one of the most factors that can influence MICE tourism by Swarbrooke & Horner (2001), and Nawrocka theory (2013).
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