Chapter 9 Analysis of Individual Entrepreneurship Activity Strategies

Abstract The authors investigate the essence of individual entrepreneurship activities’ strategy; they provide characteristics of survival, growth, and product strategies; they also prove the reasons for overwhelming use of survival strategy compared to growth strategy to ensure individual entrepreneurship activities. The importance of forming a proper product strategy to survive in the severe competition is shown. The authors suggest estimating the compliance of the chosen strategy with the potential and opportunities of an entrepreneur and assessing risks built in the strategy. The authors also suggest monitoring the growth goals and controlling their compliance with the chosen strategy.