Measuring Innovation

Pūjā is often perceived as a predominantly Hindu form of veneration of gods, as it is currently the main ritual for almost one billion followers of Hinduism (about 15 per cent of the world’s population), with approximately 800 million of them living in India. It is less known that pūjā is also used as the main ritual in other religious communities, specifically different groups of contemporary Buddhists and Jains, as well as of Sikhs and various India-orientated spiritual practices and religious movements such as ISKCON. This makes pūjā not only a pan-Indian form of worship but the worldwide ritual that crossed the borders of its native country and gained many adepts all over the world. This chapter examines the genesis and development of this religious practice.