香港玩具业新产品开发的关键成功因素

PICMET '01. Portland International Conference on Management of Engineering and Technology. Proceedings Vol.1: Book of Summaries (IEEE Cat. No.01CH37199) Pub Date : 2005-03-01 DOI:10.1109/PICMET.2001.952244

Hongyi Sun, Wong Chung Wing

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引用次数: 90

摘要

香港的制造商已成为世界上效率最高的玩具生产管理者之一，并已成为世界上最大的玩具出口商。然而，香港玩具业主要以原始工程制造为主，在研发和新产品开发方面的投资不多。随着来自中国大陆和其他亚洲国家的竞争日益激烈，香港玩具公司已经意识到自己的弱点，并开始加大研发和新产品开发的投资。本研究旨在探讨香港玩具业新产品开发的关键成功因素。

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Critical success factors for new product development in Hong Kong toy industry

Hong Kong's manufacturers have become some of the most efficient toy production managers in the world and have became the biggest exporter of toys in the world. However, the Hong Kong toy industry is mainly original engineering manufacturing (OEM) and does not invest much in R&D and new product development (NPD). With the rising competition from the Chinese mainland and other Asian countries, Hong Kong toy companies have realized the weakness and started to invest more in R&D and NPD. The research reported in this paper aims to explore the critical success factors (CSF) for new product development in the Hong Kong toy industry.

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PICMET '01. Portland International Conference on Management of Engineering and Technology. Proceedings Vol.1: Book of Summaries (IEEE Cat. No.01CH37199)

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