基于结构化意图转换的意图感知顺序推荐(扩展摘要)

Haoyang Li, Xin Wang, Ziwei Zhang, Jianxin Ma, Peng Cui, Wenwu Zhu
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引用次数: 1

摘要

推荐系统中的人类行为是由决策过程背后的许多高级、复杂和不断发展的意图驱动的。为了获得更好的性能,除了考虑历史交互行为外,推荐系统还需要了解用户的意图。然而,在实践中,用户意图很少被完整或容易地观察到,因此现有的工作无法完全跟踪和建模用户意图,更不用说将其有效地用于推荐。在本文中,我们提出了意图感知顺序推荐(ISRec)方法,用于捕获每个用户的潜在意图,这些意图可能导致她的下一个消费行为并提高推荐性能。具体来说,我们首先从顺序上下文中提取目标用户的意图,然后通过意图图上的消息传递机制考虑复杂的意图转换,最后通过意图图上的推理得到该目标用户的未来意图。对用户的顺序推荐将基于预测的用户意图,为每个推荐提供更透明和可解释的中间结果。在各种真实世界数据集上进行的大量实验表明,我们的方法在不同指标的顺序推荐方面优于几种最先进的基线。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Intention-aware Sequential Recommendation with Structured Intent Transition : (Extended Abstract)
Human behaviors in recommendation systems are driven by many high-level, complex, and evolving intentions behind their decision making processes. In order to achieve better performance, it is important for recommendation systems to be aware of user intentions besides considering the historical interaction behaviors. However, user intentions are seldom fully or easily observed in practice, so that the existing works are incapable of fully tracking and modeling user intentions, not to mention using them effectively into recommendation. In this paper, we present the Intention-Aware Sequential Recommendation (ISRec) method, for capturing the underlying intentions of each user that may lead to her next consumption behavior and improving recommendation performance. Specifically, we first extract the intentions of the target user from sequential contexts, then take complex intent transition into account through the message-passing mechanism on an intention graph, and finally obtain the future intentions of this target user from inference on the intention graph. The sequential recommendation for a user will be made based on the predicted user intentions, offering more transparent and explainable intermediate results for each recommendation. Extensive experiments on various real-world datasets demonstrate the superiority of our method against several state-of-the-art baselines in sequential recommendation in terms of different metrics.
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