罗马尼亚旅游目的地的供求关系。大流行前后的比较分析

Claudia Rodica Popescu, D. Popescu, Iuliana Tudose (Pop), I. Militaru
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引用次数: 0

摘要

旅游业被认为是经济中最具活力的部门之一,对于拥有可开发的大量旅游资源的国家来说,旅游业是必不可少的组成部分。旅游资源的合理利用与旅游客流量和住宿设施数量的增加密切相关,即旅游需求和旅游供给。本文处理旅游需求和旅游供给之间的关系,以罗马尼亚的目的地为例,旨在确定住宿单位和过夜住宿之间存在平衡的目的地,以及如何进行干预以减少它们之间的差距。从这个意义上说,根据Tempo在线提供的2000-2021年期间2000-2019年和2019-2021年两个时期的统计数据,使用Spearman和Kendall指标等定量方法对这些目的地进行排名。研究结果表明,专业化程度高的旅游目的地受季节性影响最大。解决这种情况的解决方案可能来自目标管理组织(Destination Management Organizations, DMOs)。该研究在全球旅游业的关键时期解决了这个问题,而不仅仅是在罗马尼亚,即以COVID -19大流行为特征的时期。因此,对大流行之前旅游业达到最高水平的时期和大流行之后旅游业恢复正常但发生深刻变化的时期都进行了评估。该条的新颖之处在于在罗马尼亚的旅游目的地和最近在罗马尼亚成立的八个旅游管理机构之间建立了一种巩固的关系,以便更好地管理旅游活动。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Supply and Demand in Tourism Destinations in Romania. Pre and Post Pandemic Comparative Analysis
Tourism is considered one of the most dynamic sectors of the economy and is an essential element for countries that have significant tourism resources that can be exploited. The rational use of tourism resources is closely related to the increase in tourist flows and the number of accommodation establishments, i.e. tourism demand and tourism supply. The article deals with the relationship between tourist demand and tourist supply, using the example of destinations in Romania, and aims to identify destinations where there is a balance between accommodation units and overnight stays, and how to intervene to reduce the gaps between them. In this sense, quantitative methods such as Spearman and Kendall indicators were used to rank these destinations based on the statistical data provided by Tempo online during the period 2000-2021 for two periods 2000-2019 and 2019-2021. The research results show that highly specialized destinations are the most affected by seasonality. A solution to remedy this situation could come from Destination Management Organizations (DMOs). The study addresses the issue in a crucial period for tourism worldwide, not only in Romania, namely the period characterized by the pandemic COVID -19. Thus, both the period before the pandemic, when tourism reached its highest level, and the period after the pandemic, when a return to a normal situation, but marked by profound changes, is observed, are evaluated. The novelty of the article consists in the creation of a consolidated relationship between the destinations in Romania and the eight DMOs recently established in Romania, in order to allow a better management of the tourist activities.
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