Problem framing in new innovation spaces: Insights from software outsourcing

They wanted to develop the system themselves and then involve us in the next phase of back- end integration. That was the initial plan they presented to the management. But [the executive vice president and head of Auto IT’s ‘region international’] felt that this was not right. He knew us very well. He said: ‘You say that you will involve MindTree in Phase Two. But when it comes to Phase Two, you will come back and say that MindTree does not have the business knowledge of Phase One, so we cannot involve them. So don’t make that mistake. Involve MindTree from the beginning.’ That is when the whole plan changed. Later on they told us that it was one of the best decisions they had taken.