SUSTAINABLE TOURISM INDUSTRY IN THE CONTEXT OF GLOBALIZATION

The article is devoted to analyze the economic component of the world tourism industry in the context of globalization. We determine the influence of globalization processes on tourism development and tourism development on the world economy. Tourism has significant potential as a driver for growth of the world economy. The sheer size and reach of the sector makes it critically important from a global resource perspective. Even small changes toward greening can have important impacts. Further, the sector's connection to numerous sectors at destination and international levels means that changes in practices can stimulate changes in many different public and private actors beyond the direct and immediate impact of tourism activity. So, according this research we can see it is a great challenge to make a profitable business running tourism in an area without some negative effect to the local communities. It is possible for the tourism industry to cooperate with other industries and bring benefits to both the tourism organizations and local businesses. The first step to achieve it is to understand the needs and desires of both the host community and the tourists.