Good and Bad Actions

Should consequentialism simply equate rightness with goodness? It is usually assumed to be possible, and sometimes even desirable, for consequentialists to make judgments about the goodness of actions, in addition to states of affairs. Whether a particular action is good or bad, and how good or bad it is, are two such judgments. However, consequentialism cannot provide a satisfactory account of the goodness of actions, on the most natural approach to the question. Strictly speaking, a consequentialist cannot judge one action to be better or worse than another action performed at a different time or by a different person. Consequentialism is actually strengthened by the realization that actions can only be judged as better or worse than possible alternatives.