从百货商店销售的决定因素看百货商店的振兴

S. Shin, Soo-In Lee, Kye-Moon Wi
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引用次数: 0

摘要

1. 本研究建立了一个确定百货商店销售额的模型,包括百货商店的特征变量,如md,品牌,经营方式,以及全国百货商店的位置和设施。综上所述,本研究为百货业提供了一个高效的发展规划。(2)研究方法本研究的分析方法采用享乐价格模型(Hedonic Price Model),该模型假设百货商店、销售额和自变量之间存在一系列函数关系,自变量为因变量。(3)研究结果通过分析,发现15个自变量对百货商店销售有显著影响。系数为正的变量是地铁线路、道路号码、机场、候机楼、火车站、停车场、免税店、奢侈品店、车辆访问、流动人口密度、京畿仁川地区、其他12个地区。结果根据分析结果,可以得出以下结论:首先,百货商店经营者在开设新百货商店时应该比较交通、环境和设施的成本和利润的效用。第二,百货公司需要对建筑物进行适当的改造或现代化改造。第三,发现免税店和奢侈品店的入驻对百货公司的销售有显著的反积极作用。因此,百货公司需要策略来满足高价消费的需求。最后,百货商店业者在开设新百货商店时,应首先考虑京畿道、仁川和省内重点地区。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study on the Vitalization through the Analysis of Determinants of Department Store Sales
1. CONTENTS (1) RESEARCH OBJECTIVES This study established a model for determining department store sales, including departmentstorecharacteristicvariablessuchasMD,brand,andoperationmethod,alongwith locationandfacilitiesfordepartmentstoresnationwide.Inconclusion,thisstudyderivesan efficient development plan for the department store industry. (2) RESEARCH METHOD The analysis method of this study applied the Hedonic Price Model, which assumes a seriesoffunctionalrelationshipswithdepartmentstoresalesandindependentvariables,which are dependent variables. (3) RESEARCH FINDINGS Asaresultoftheanalysis,itwasfoundthat15independentvariableshadasignificant effect on department store sales. The variables with positive coefficient are subway lines, numberofroads,airport,terminal,trainstation,parkinglot,duty-freeshop,luxurystorerate, vehicle visit, floating population density, Gyeonggi/Incheon area, and 12 other local areas 2. RESULTS Based on the analysis results, the following implications can be presented. First, departmentstoreoperatorsshouldcomparetherentalcostfortransportationenvironmentand facilitiesandtheutilityforprofitswhenopeninganewdepartmentstore.Second,department store companies need appropriate remodeling or modern changes to buildings. Third, it was foundthattheentryofduty-freeshopsandluxurystoreshadasignificantpositiveeffecton departmentstoresales.Therefore,departmentstoresneedstrategiestomeetthedemandfor high-priced consumption. Finally, department store operators should consider Gyeonggi-do, Incheon, and key regions of the province first when opening new department stores.
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